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Category: Podcast Industry

Survey Finds Captions Boost YouTube Podcast Performance, But Only 24% of Creators Use Them
Business & Media 3 weeks ago

Survey Finds Captions Boost YouTube Podcast Performance, But Only 24% of Creators Use Them

Headliner survey of 250 podcasters shows captions boost YouTube podcast views, impressions and engagement, yet only 24 percent of creators use them consistently.

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Southeast Asia Emerges as Fastest-Growing Podcast Market, Attracting Advertisers
Business & Media 3 weeks ago

Southeast Asia Emerges as Fastest-Growing Podcast Market, Attracting Advertisers

Triton Digital identifies Southeast Asia as one of the world's fastest-growing podcast markets, driven by mobile-first audiences and extended commuting times across major economies.

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UK’s Top 25 Podcasts Share Common Publishing Patterns, Ausha Study Finds
Podcast Industry 3 weeks ago

UK’s Top 25 Podcasts Share Common Publishing Patterns, Ausha Study Finds

Ausha and Edison Research reveal metadata and publishing patterns used by the UK's Top 25 podcasts, offering strategies for growing creators.

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YouTube Dominates Podcast Discovery, Surpassing Traditional Apps in New Study
Business & Media 4 weeks ago

YouTube Dominates Podcast Discovery, Surpassing Traditional Apps in New Study

YouTube and social media drive 61 percent of podcast discovery, surpassing traditional podcast apps, according to new Sounds Profitable and JAR Podcast Solutions research released June 18, 2026.

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Otonal Launches Audio Localization Service for English Podcasts in Japanese Market
Audio Tech 4 weeks ago

Otonal Launches Audio Localization Service for English Podcasts in Japanese Market

Otonal Inc. launches audio localization service to help global brands adapt English podcasts and ads for the Japanese market, addressing linguistic and cultural challenges in audio storytelling.

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Sports, Dramas Boost Cable Viewing Share to Six-Month High in April
Business & Media 4 weeks ago

Sports, Dramas Boost Cable Viewing Share to Six-Month High in April

Nielsen reports cable gains viewership share in April as NCAA and Masters tournaments drive television viewing, while streaming maintains 47.6 percent of total watch-time.

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Spotify Beach Brings Creator Conversations and Performances to Cannes Lions 2026
Business & Media 4 weeks ago

Spotify Beach Brings Creator Conversations and Performances to Cannes Lions 2026

Spotify hosts Spotify Beach at Cannes Lions 2026, featuring creator conversations and nightly performances to showcase fan engagement and cultural relevance.

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Major Pizza Chain Drives Gen Z Engagement With Video Podcast Campaign
Business & Media 4 weeks ago

Major Pizza Chain Drives Gen Z Engagement With Video Podcast Campaign

Major pizza chain increases product awareness 30 points through video podcast campaign with Libsyn and The LOL Podcast targeting Gen Z audiences.

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UK Podcasting and Audio Secure First-Ever Seat on Creative Industries Council
Business & Media 2 months ago

UK Podcasting and Audio Secure First-Ever Seat on Creative Industries Council

AudioUK secures first-ever dedicated seat on UK Creative Industries Council following industry campaign, advancing podcasting and audio representation in government policymaking.

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Magellan AI Expands iHeartMedia Partnership to Add Broadcast Radio Attribution
Audio Tech 2 months ago

Magellan AI Expands iHeartMedia Partnership to Add Broadcast Radio Attribution

Magellan AI expands partnership with iHeartMedia to add broadcast radio attribution, unifying measurement across audio and digital channels.

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