Podcasting platform Libsyn is a stage sponsor at Podcast Movement, running 17–18 September at Terminal 5 in New York, with executives opening both days and leading sessions on video strategy and advertising measurement.
General Manager of Hosting Chris Avello and SVP of Business Development Stephen Perlstein deliver the opening remarks each day. Two Libsyn sessions dig into current growth questions: one, with Signal Hill Insights, on measuring the real-world impact of podcast campaigns on YouTube — drawing on a case study in which a pizza brand’s work with The LOL Podcast lifted awareness of a featured product by 30 points and pushed purchase intent among exposed viewers from 79 to 86 per cent — and a second on designing scroll-stopping thumbnails and titles.
“Libsyn has a unique vantage point across the podcasting ecosystem because we work every day with creators building their audiences and businesses, as well as advertisers looking to reach those audiences,” said Avello.
Libsyn says it has powered more than 250,000 shows and delivered over 75 billion downloads.
