Libsyn Takes Center Stage at Podcast Movement NYC
Libsyn, one of the podcasting industry’s most established platforms, is bringing major insights to Podcast Movement this week, September 17-18 at Terminal 5 in New York City. As a Stage sponsor, the platform will showcase how creators and advertisers can build trust, leverage video, and measure the real impact of their podcast campaigns.
For podcast professionals attending the conference, Libsyn’s programming offers practical guidance on three critical areas shaping the industry right now: audience growth in an increasingly visual landscape, the role of video in podcast strategy, and advanced advertising measurement techniques.
Opening the Conversation on Podcast Growth
Libsyn’s executives will set the tone for both days of the conference. Chris Avello, General Manager of Hosting, and Stephen Perlstein, Senior Vice President of Business Development, will deliver opening remarks before each day’s first session, discussing how podcast brands can earn and sustain audience trust in a crowded marketplace.
“Libsyn has a unique vantage point across the podcasting ecosystem because we work every day with creators building their audiences and businesses, as well as advertisers looking to reach those audiences,” Avello noted. “That gives us a clear view into what’s working, where the opportunities are emerging, and what podcasters need to grow for the long term.”
Two Essential Sessions for Modern Podcasters
Beyond the opening remarks, Libsyn is hosting two in-depth sessions designed to address real-world challenges facing podcasters today.
Measuring Video Advertising Impact (Thursday, September 17)
On Thursday at 1:30 p.m., Brittany Hall, National Account Director at Libsyn, will join Signal Hill Insights’ Paul Riismandel to explore how advertisers can measure the real-world impact of podcast campaigns on YouTube. The session uses a compelling case study: a leading pizza brand partnered with The LOL Podcast to reach Gen Z audiences organically across YouTube and social platforms.
The results speak for themselves. The campaign drove a 30-point increase in awareness for a featured specialty pizza, while purchase intent among exposed viewers jumped from 79% to 86%. For podcast creators and advertisers looking to expand beyond audio-only content, this session offers actionable strategies for understanding campaign performance across multiple platforms.
Mastering Podcast Thumbnails and Packaging (Friday, September 18)
On Friday at 9:30 a.m., Brian Cottington, Manager of Video Marketing at Libsyn, will tackle a practical but often overlooked challenge: creating scroll-stopping podcast packaging. With podcast discovery increasingly happening on visual platforms like YouTube and social media, thumbnails and titles have become critical growth levers.
Cottington will share a systematic approach to podcast packaging, including how to align an episode’s opening hook, title, and thumbnail to spark curiosity. He’ll also showcase three thumbnail layouts that are currently driving growth for podcasters, and walk through a live Canva workflow for building effective templates across video and audio platforms. For creators struggling to stand out in visual discovery environments, this session offers concrete, immediately applicable tactics.
Why This Matters for the Podcast Industry
Libsyn’s focus on video, measurement, and audience growth reflects the broader evolution of podcasting. The platform powers more than 250,000 shows and has delivered over 75 billion downloads globally. With Libsyn Ads trusted by over 20,000 advertisers, the company has a front-row seat to industry trends.
The emphasis on video strategy and advertising measurement signals where podcasting is headed: toward a more visual, data-driven ecosystem where creators need to understand both audience engagement and business impact. Whether you’re a podcast host, producer, or advertiser, the insights shared at Podcast Movement will offer valuable guidance for navigating these shifts.
For those attending the conference, be sure to catch Libsyn’s sessions and opening remarks. For more details on the full conference schedule, visit the Podcast Movement website.
Source: Podwires Newsletter
