Marketing Expert Takes Aim at Industry Myths
The therapy industry has a marketing problem, according to digital marketing expert Kristie Plantinga. Too many mental health professionals are receiving outdated advice that doesn’t align with today’s AI-transformed digital landscape. Her solution? A new podcast that promises to tell therapists what they need to hear, not what they want to hear.
Practice Marketing Insider, which launched on April 14, 2026, is designed to challenge the status quo in therapy practice marketing. Plantinga, founder of boutique marketing agency Place Digital, observed a widening gap between standard marketing advice and digital realities facing today’s practitioners.
Confronting Uncomfortable Truths
“I’ve spent a lot of my time as a marketer in the therapist industry biting my tongue,” Plantinga explained in the show’s press release. “There are so many platforms and professionals that tell therapists what they want to hear, not what they need to hear. On Practice Marketing Insider, I’ll do the opposite. Total transparency about what’s actually working, because therapists deserve to hear the truth, even if it’s a tough pill to swallow.”
The podcast’s cover art, as shown in the image above, features a modern therapy office setting with comfortable chairs and professional lighting, reflecting the show’s focus on contemporary practice management.
Debunking Common Marketing Misconceptions
Each weekly episode examines outdated or overblown marketing advice, explains why it’s inaccurate, and provides actionable alternatives for modern practices. Upcoming episodes will tackle several persistent industry myths:
- “Marketing Should Make Me Feel Good” – Exploring why effective growth requires stepping outside comfort zones
- “I Should Blog More” – Examining why high-volume, low-quality content fails in the AI era
- “I Should Start Marketing When I Need Clients” – Addressing the dangers of reactive marketing and building sustainable funnels
The show will also bust myths around AI implementation, online reviews, content strategy, and other critical areas where therapists often receive conflicting guidance.
Industry Expertise and Guest Interviews
Beyond solo episodes, Practice Marketing Insider will feature interviews with notable figures in the therapy marketing space, including Felicia Keller Boyle and Michael Fulwiler. This approach ensures diverse perspectives while maintaining the show’s commitment to practical, evidence-based strategies.
Produced by PodVision, the podcast caters to the full spectrum of mental health practices, from solo practitioners just starting out to group practice owners scaling to seven figures and beyond.
Addressing a Critical Industry Gap
Place Digital, Plantinga’s agency, specializes in helping group therapy practices elevate and scale their operations. The company operates on the principle that when therapists thrive, their communities benefit as well. This philosophy directly informs the podcast’s mission to provide high-quality, current marketing strategies rather than recycled conventional wisdom.
The launch of Practice Marketing Insider reflects a broader trend in professional podcasting toward specialized, niche content that addresses specific industry pain points. For therapy practice owners struggling to navigate an increasingly complex digital marketing landscape, the show promises to cut through the noise with actionable insights and honest assessments of what actually works.
Practice Marketing Insider is now available on all major podcast platforms, including Apple Podcasts and Spotify.
Source: Podwires Newsletter
